Outdoor ad: Coopers: Welcome back to the pub

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To celebrate the end of the world’s longest ‘dry spell’, Coopers Brewery & The Royals welcomed Melburnians back to the pub with a huge welcome mat, made from beer-soaked pub carpet. After spending a total of 267 days in lockdown - the longest in the world - Melbourne emerged from its 6th stay-at-home stint on October 29th, 2021.