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ASDA: Make Christmas Spectacular


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The start of Christmas ad season has become a tradition of its own - and Asda is launching its 2021 Christmas campaign via Havas, London, with a spectacular 'Asda on Ice' TV ad - premiering on Friday 5th November. Set to a new imagining of the ice dancing classic - the Bolero - the 60 second ad follows a family gliding (almost) effortlessly through a series of magical Christmas moments - before reaching the big day itself. From the school Christmas play featuring an adorable Christmas pudding - to festive fun at the office Christmas party - the ad showcases the importance of all the little moments that make the Christmas season so special, and how Asda has a range of great quality, affordable products to help families make every moment spectacular.
Credits Other credits

Client

Chief Customer Officer: Meghan Farren

Senior Director, Asda Brand: Stephi Brett-Lee

Senior Manager, Broadcast: Rebecca Holmes

Broadcast & Campaign Manager: Gina Booth

Broadcast Planner:  Amy Kennedy

Senior Manager, Production: Julia Miller

Production Manager:  Claire Ibbotson

Production Assistant: Kimple Kaur

Agency

Managing Director:  Jennifer Black

Head of Account Management:  Megan Armitage

Business Director:  Olivia Pearson

Account Manager:  Oli Bradbury

Account Executive: Goldy Gbedema

Head of Integrated Production: Sarah Barclay

Integrated Producer:  Hannah Levy

Social Creative Lead: Hollie Iles

Global Head of Content: Katie Keith

Head of TV Production:  Louise Bonnar

Production Assistant: Sian O’Halloran, Frances Ellis, Ella Myerscough-McClymont

Global Chief Strategy Officer:  Mark Sinnock

Strategy Director:  Flo Sharp, Ravi Matharu

Media agency:  Spark Foundry

Media Business Director:  Chalya Deverill

Media Account Director:  Gemma Thornton

Production

Editor:  Rich Orrick

Post-production:  Electric Theatre Collective

Soundtrack composer:  Leland

Audio post-production:  No. 8

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