Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

NS&I: Green Savings Bonds

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
To support the government's priority for 2021/22; to 'Build Back Greener' and reach net zero emissions by 2050, NS&I have launched Green Savings Bonds, giving UK savers the opportunity to put their money towards environmentally sustainable projects with the aim of creating a greener, cleaner, and more sustainable future. Green Savings Bonds are the world's first green savings product from a sovereign issuer and allow customers to support green initiatives around the UK. Its introduction is part of a wider framework of green investment initiatives from HM Treasury, working collaboratively with other departments.
Agency: FCB Inferno

Green Savings Bonds give savers aged 16 or over the opportunity to support the Government’s green projects and put their money to work in the fight against climate change. The Bonds are aimed at savers who want to participate in a collective effort to tackle climate change, facilitated by the Bonds’ relatively low £100 minimum investment amount. Green projects like zero-emissions buses, offshore wind and innovative low-carbon technologies will be eligible for funding, along with programmes to help adapt to a changing climate like flood defences. To help meet these targets, NS&I enlisted the help of creative agency FCB Inferno, who created a multi-channel, targeted campaign sitting across DOOH, Radio, Online Video, Social and Digital. Whether we’re changing to metal straws, switching to a greener energy supplier, or buying locally – many of us are making a conscious effort to be more sustainable every day. But, when it comes to our savings, it’s harder to feel confident about where or how our money is being spent. So, NS&I and FCB Inferno set out to appeal to those with existing green habits and encourage them to see Green Savings Bonds as a financial extension of their green routines.
Credits Other credits

Chief Marketing Officer: Sharon Jiggins

Senior Account Director: Hannah Thorn

Account Director: Claire Macalister Hall

Strategy Director: Tom Lindo

Production Manager: Russell Mallows


Head of Marketing: Anna D’Arcy

Marketing Campaigns Lead: Andrea Gordon

Marketing Campaigns Manager: Gladys Kanga

Marketing and Business Development Manager: Alan Hayden

Digital Marketing Manager: Anna Balasa


Edit House: FCB Inferno

Grade: Dan Moran

Sound: Number 8 Sound and Vision

Sound engineers: James Lyme & Sam Robson

Media Planning


Business Director: Reema Toor

Media Buying

Manning Gottlieb OMD

Client Lead: Sharon Maxwell

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news