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Scalapay: Take Your Time To Enjoy
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Scalapay is the latest Italian fintech that offers a split payment solution in 3 monthly installments, all without having to pay any fees or interest. Built for both online or in-store purchases, this payment method will allow you to improve your daily life with quality products and services without breaking your monthly budget. Through this first brand campaign, Scalapay wants to show instalment payments in a different light – instead of compulsive purchases, the brand promotes a more sophisticated vision.
Agency: Buzzman, Paris Buying in 3 instalments without fees means giving yourself the means to buy better: high quality products that you really enjoy. The campaign shows just that, a series of characters caught in the midst of contemplating their purchases. This moment of contemplation is imagined visually as a slowing down of time in the middle of the surrounding frenzy. In a cinematographic atmosphere shot in 35mm, scored with a popular Italian song, the film is a real invitation to live your own Dolce Vita. Whether it is the watch of your dreams, the scarf that will accompany you all winter long, the lipstick that will be sensational in the evening or the dress that will fit you perfectly, the campaign shows that it is possible to treat ourselves well and take our time for all the things we really like, as illustrated by the new brand signature: If you love it, Scalapay it. This 360° campaign composed of a TV film (with cuts of 60″, 30″ and 4×15″), a billboard and digital campaign, is available from November 15 in France and Italy. The digital offer will also be deployed throughout Europe on the same date.
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