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Asian American Federation: I'm Really From St. Louis, 1

The Asian American Federation (AAF) together with Droga5 launched the I’m Really From Campaign, to challenge and ultimately answer the question Asian Americans and many POCs face daily: “where are you really from?’. In response to the nationwide crisis of anti-Asian hate crimes, The AAF has partnered with ten Asian and Asian American artists and storytellers to highlight hopeful stories of belonging through the experiences of ten Asian Americans. Ranging from celebrities and influencers like Kevin Kwan and Eva Chen to victims of anti-Asian hate such as Noel Quintana, the campaign aims to tackle the xenophobic undertones that often taint the question “where are you really from?” by celebrating the complex relationships each storyteller has with the place they call home. These stories in turn have inspired ten well-known Asian and Asian American artists to create a collection of unique, limited-edition travel posters that feature the cities and neighborhoods these storytellers are from. New York City, Houston, Seattle and San Diego are among the cities featured in the campaign. The posters are exclusively available through a donation to Hope Against Hate, The Asian American Federation’s initiative combating anti-AAPI hate with concrete safety programs and training throughout New York City. These stories will be highlighted through social media activations, digital asset creations, virtual and live events where we look to inspire the community & allies with stories of belonging, invite them to participate in this important conversation and last but not least, donate to support the work the AAF is doing to combat hate. From April 2012 to June 2021 the Stop AAPI Hate organization received a staggering 9,081 reports of hate crime incidents nationwide. Hate crime incidents range from verbal harassment, civil rights violations, physical assaults, and more. This crisis, fueled by xenophobia and ignorance, has left many Asian Americans feeling fearful and unwanted in their home cities. The I’m Really From Campaign looks to combat that narrative with one of hope and acceptance; hate does not dictate where you belong, only you do.
Credits Other credits

New York City

Subject: Suki Terada Ports

Illustrator: Kezia Gabriella

Seattle

Subject: Apolo Ohno

Illustrator: Bianca Austria

Houston

Subject: Kevin Kwan

Illustrator: Jiaqi Wang

New York

Subject: Noel Quintana

Illustrator: Lydia Ortiz

St. Louis

Subject: Shayn Prapaisilp

Illustrator: Lisk Feng

Group Design Director Mark Yoon

Associate Design Director Albie Eloy

Designer Kenisha Rullan

Director of Art Production Cliff Lewis

Producer, Art Caroline Fahey

Associate Producer, Interactive Lauren Williams

Producer, Print Abraham Nowels

Director of Business Affairs Dan Simonetti

Senior Business Affairs Manager Jeannie Curcio

Senior Business Affairs Manager Whitney Vose

Senior Talent Manager Sunny Valencia

Brand Strategy Director Rik Mistry

Brand Strategist Sarah Khan

Communications Strategy Director Mariel Milner

Senior Communications Strategist Cherish Lee

Junior Communications Strategist Matthew Myers

Group Data Strategy Director Lily Ng

Group Account Director Ji You

Account Director Angela Li

Senior Project Manager Janelle Jordan

Client Asian American Federation

Jo-Ann Yoo Executive Director

Joo Han Deputy Director

Meera Venugopal Associate Director of Development and Communications

Jenny Shin Development and Communications Coordinator

Production Company Second Child

Managing Director Scott Chinn

Photographer Paul McGeiver

Photo Producer Rachel Scarpelli

Graphics Studio Manager Michael Mockler

Studio Artist George McAvoy

Studio Producer Virginia Vargas

Quality Control Lisa Bishai

Web Development

Web Developer Rushil Shakya

Illustration Agents

Closer & Closer Olivia Ratzch

Closer & Closer Megan Israel

Dutch Uncle Helen Cowley

JSR Agency Raya Alkhayal

Killington Arts Kit Killington

Print Production Publicide, Inc.

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