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Web Film
Canon Nordic: Ready. Set. Quit
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In its latest campaign, 'Ready. Set. Quit.' Canon Nordic is helping people quit their job and pursue a more creative career. The company will choose four resignation letters that can be sent to four different employers and enrol the recent quitters in a mentorship program to become independent creators. According to research by the World Economic Forum earlier this year, 40% of people were considering quitting their job to pursue work with more meaning. The move to quit and start working on a dream career has been dubbed, 'The Great Resignation' and Canon is here to help that along in their initiative called: Ready. Set. Quit.
Agency: Uncle Grey The pandemic, lockdowns and job insecurities are all feeding the shift in thinking and while some are less keen on their jobs, others are thinking hard on if they like their boss or even need a boss. Canon Nordic is helping people turn their hobby into a career by becoming an independent content creator. According to Google Trends, this was one of the most searched job prospects this year. Participants will get a Canon EOS R5 camera and lens, a five-week mentorship program with professional creator Joey Palmroos and be commissioned with their first paid assignment.
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