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Brighte: Get Solar Sooner


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In its fast-paced launch campaign, leading green financier, Brighte, helps Australians bring the sun home, with 0% interest on solar. The campaign, by Paper Moose, explores the energy, excitement and benefits of getting solar for your home right away, and features the song, ‘Brighte Here Brighte Now’, a take on the classic by Fatboy Slim. The campaign aims to boost the Brighte name amongst Australian homeowners, building on its new visual identity and brand platform, Bringing Sustainable Home. And the company knows a thing or two about delivering sustainability. Last year, it became the sixth-fastest growing technology company in Australia – securing $100 million in Series C funding for its green ambitions.
Credits Other credits

Brighte

CMO: Malini Sietaram

Creative lead: Zach Dowd

Marketing Manager: Olivia Kent

Content & Community lead: Paul Greguric

Head of Growth: Suranga Priyashantha

Agency

Head of Strategy: James Sykes

Group Account Director: Liz Stephens

Account Director: Stephanie Grant

Head of Production: Maren Smith

Lead Designer: Georgia Shillington

Strategy Planner: Gennie Siegel

Production

Production design: Laura Murray

Editor: Kelly Searancke

Colourist: Marcus Timpson

Online editor: Oliver Trauth Goik

Music & sound: Squeak E. Clean Studios

VFX: 3P

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