KFC France: The Fox

At KFC France, the chicken quality is a central subject – from the chicken selection to its cooking, including its breading by hand in the restaurants, nothing is left to chance, for the greatest pleasure of the consumers... of all kinds or all hairs. It’s with those fox images trying to enter in a KFC – probably attract by the smell of tasty chicken – that the brand launch its new campaign 'quality': “ Real chicken lovers are not mistaken”. The opportunity for the brand to remind that all of the chicken pieces used in its Tenders, Burgers, Boxmasters… are WHOLE pieces. Finally, because we all have a fox in us, KFC has been delighting crispy chicken lovers on Twitter. To win one year of KFC, twittos just had to add a fox emoji in their nickname and tweet with the hashtag #TeamRenard. Already pre-empted by the 'KFC, official selector of the best chickens' campaign, which honoured French breeders, this new campaign reinforces the quality message.