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Canadian Women’s Foundation: Be a Signal for Help Responder

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A national poll conducted by the Canadian Women's Foundation identifies very low levels of confidence in knowing what to say and do to support someone experiencing gender-based violence. The survey found about two thirds (64%) of people in Canada know a woman who has experienced physical, sexual, or emotional abuse. Only one in six people in Canada are very confident that they would know what to say or do to support someone experiencing sexual or emotional abuse.
Agency: Juniper ParkTBWA Toronto

And only one in five are very confident that they would know what to say or do to support someone experiencing physical abuse. More specifically, only a fifth (19%) are very confident that they would know supportive things to say to someone experiencing physical, sexual, or emotional abuse, and only a quarter (26%) are very confident that they would know how to refer someone to helpful and reliable support services. If you see the Signal for Help or know someone who may be experiencing gender-based violence, you can sign up to be a Signal for Help Responder. Visit here or text SIGNAL to 540-540 to get a free Signal Responder Action Guide. The project has been funded by Women and Gender Equality Canada. The campaign is being launched with a PSA that invites responders to text 540 540 to know how to respond to a signal for help. In this video, responders are pledging their intention to become better responders to the signal for help, while video projections symbolize the domestic violence they might have been a witness to. It then unveils the number to text to know how to respond.
Credits Other credits

Client

CEO: Paulette Senior

Vice President, Public Engagement: Andrea Gunraj

Senior Director, Public Engagement: Sarah Ruddle

Agency

Studio Artist: Rubene De Sousa

Sr Account Director: Anne Legrand

Account Supervisor: Melanie Stevens

President: David Toto

Managing Director, Integrated Production: Steve Emmens

Broadcast Producer: Olivia Hannigan

Integrated producer: Cynthia Cyr

Director, Integrated production: Nancy Rak-Swales

Studio Manager: Walter Medeiros

Developer: Kevin Ko

Rooster Post

Executive Producer: Melissa Khan

Editor/Partner: Christina Humphries

Assistant Editor: Ashlee Bishop

Alter Ego Post

Executive Producer: Hilda Pereira

Producer: Andrew Tavares

Senior VFX Artist: David Whiteson

​Senior VFX Artist: Darren Achim

Colorist: Patrick Samaniego

VFX Assistant: Victoria Gaston

Grayson Mathews

Executive Producer: Kelly McCluskey

Audio Producer: Mark Domitric

Music Supervisor: Rich Hamilton

Touché Media

Digital Associate Director: Raquel Capovilla

Digital Buyer: Angela Traiber

CEO: Karine Courtemanche

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