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Peugeot Full Electric LCV: For The Day Ahead
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PEUGEOT is launching its full electric commercial vehicle range, with the e-Partner, e-Expert & e-Boxer in January 2022. With this early launch, PEUGEOT becomes one of the first brands to offer a full electric range in the LCV market. To introduce the range PEUGEOT and OPEn have created a lighthearted and refreshing campaign, that reconnects with the SMEs in a relatable and human way. FOR THE DAY AHEAD celebrates the SMEs and showcases how their vans help them navigate through their work for whatever's coming ahead - All highlighted and visualised using the relatable logos that many of them have printed on their van. The centrepiece of the campaign, is an arresting 45 second hero film, that was conceptualised by OPEn and shot by Romain Chassaing. The production was managed by Solab, with post-production coming from Digital District. Apart from the hero film, the campaign also features print, OOH, as well as a complete digital rollout, that showcases all of the fully electric range’s unique, versatile, smart and reliable features.
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