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Top 6: December 22nd 2021
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McDonald's: Together & lovin' it

Top 6: December 22nd 2021
Australia's COVID restrictions ended on the first day of summer, meaning Aussies could once again be together and enjoy the holiday season. So we marked this by running full page ads in national newspapers celebrating all the great combinations and moments of togetherness that await.
Agency: DDB, Sydney

The copy features insights of classic days out with friends, family and loved ones, ending with a simple call to action reminding them to make plans. And for added engagement, the brand 'lovin' it' tagline and nods to product woven in throughout instead of a logo.
Credits Other credits

Client: McDonald’s Australia

Chief Marketing Officer: Chris Brown

Marketing Director: Tim Kenward

Senior Brand Manager: Liz Whitbread

Brand Manager: Chloe Brannagan

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