UPB: No Limits

Limitations are in people's heads. Let's take them out of there and show them what they can do. The Universidad Pontificia Bolivariana is one of the most important and innovative educational institutions in Colombia, which through the concept of Sin Límites (No Limits) invites people to believe that thanks to their talents and imagination they can go wherever they want.
Agency: TBWA, Colombia

In this piece we made a connection between what might seem like a simple action and the result and impact it can have on the world, showing people how the institution's classrooms, workshops and laboratories and what people learn and do in them can become a door to universes where extraordinary things happen.