Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Interac Corp: Holiday Life, 1

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
As Canadians reunite this holiday season, Interac – one of Canada’s most trusted financial services brands that facilitates debit and electronic money transfers – is taking a different approach to out-of-home for its HolidayLife campaign, part of its InLife™ platform. Ten-foot-tall see-through billboards in Vancouver and Montreal give both local and social media audiences a window into the HolidayLife of Canadians this season. In addition, large see-through point of purchase posters in Toronto and Montreal frame life through small business windows, which viewers can witness coming back to life after all the lockdowns. At the Vancouver Christmas Market, the out-of-home looks through to the HolidayLife Carousel, where Interac is covering the cost of carousel rides while raising funds for the Make-a-Wish Foundation. In Quebec, the out-of-home installation sits next to the HolidayLife Fire Pit at Noël Montréal, where Interac is providing guests with a cozy place to connect with loved ones and warm up over a treat, with proceeds going to Make-a-Wish and Project 10. The program is an extension of the Interac holiday campaign and InLife™ platform, which demonstrates how Interac products can help Canadians get more out of life by giving them more control over how they spend their money. To give audiences across the country a glimpse into these real-life moments, the frames and window posters were filmed using time lapse footage and amplified on Facebook and Instagram.
Credits Other credits

Clients: Andrea Danovitch, Matt Houghton, Leslie Vera, Meghan Jeffery

Strategy Team: Spencer MacEachern

Account Team: Alyssa Guttman, Kara Oddi

Media Experts: Keaton Dale

Proof Strategies: Madison Holton, Janna Paterson, Kelly Power, Lorne Cooperberg

Sponsorship & PR Team: Daria Hill, James Monaghan, Adrienne Vaughan, Peter Seney

Line Producer: Lauren Schell

Editor: Max Lawlor

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news