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MG: ONE SINGLE LETTER (K)


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On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the “One single letter” campaign.

According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times.
Credits Other credits

ART DIRECTOR: RAMON SANCHEZ

COO BUENOS AIRES: ELINA MENDEZ

GENERAL ACCOUNT DIRECTOR MEXICO: Jonathan Alatorre

ACCOUNT DIRECTOR: Itzel Zamora

ACCOUNT EXECUTIVE: Socorro Nuñez

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