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Interactive
Uber Eats: The Honey and Lemon Ending
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With Uber Eats now offering grocery delivery, audiences now have more choice than ever before. To bring this power of choice to life Uber Eats’ empowered viewers with the ultimate choice- the power to choose how our commercials ended.
“Choose your own AO” features tournament stars Ash Barty, Nick Kyrgios and Todd Woodbridge in a series of films that each propose three alternate endings. In order to see how the stories unfold, viewers scan the QR code to see the highly entertaining and very surprising ending of their choice. An online media buy, supporting the broadcast campaign, also sees placements that have been purposefully selected to empower viewers to choose their preferred ending.
SENIOR DIRECTOR, HEAD OF APAC MARKETING: Lucinda Barlow Related |
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