Capital.com: A little Capital goes a long way

When it comes to trading platforms and online brokers, the space is usually filled with charts and numbers. Tight spreads. Zero commissions. Bonuses and incentives. Referral programs. They’ve all got it. And they all flaunt it, with good reason. But Capital.com, with all these amazing offerings, goes against the grain and instead focuses on the moments, the milestones, and most importantly, the people behind every number.

In their latest RESOLUTIONS campaign to kick off the year, Capital.com digs even deeper and hones in on the resolutions we regularly make… and so very easily break. While it’s the perfect chance to quit smoking, spend more time with family, or make more money, these large and daunting resolutions are so easily forgotten in a week. The best-laid plans of mice and men, as they say.

In a surprising twist, the spot invites you to stop making such large and sweeping resolutions, and to simply start with the little things. Veering away from the overly polished, perfect lifestyle visuals we’ve grown used to, it focuses on the daily lives, the ups and downs, highs and lows, hopes and fears, and most importantly, the little things or the little steps we take to reach our dreams.

At the end of the day, it’s the little things that make a difference. A little courage gets you on that plane. A little rest resets you for the day. A little risk gets your blood pumping. A little investment gets your money growing. Most times, that little push is all it takes to get you going. It’s easy to get overwhelmed by such large or huge resolutions, but it pays to do the little things every day. Because a little Capital goes a long way, especially with the right partner.