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Top 6: February 16th 2022

World Vision / International Day of Zero Tolerance for FGM: Every Ten Seconds, 1

Top 6: February 16th 2022
Over 3 million girls are in danger of being subjected to female genital mutilation (FGM). Estimates suggest that the pandemic may have far-reaching consequences, increasing the number of potential FGM victims by 2 million during the next decade. A recent campaign from World Vision Finland speaks out against this violent tradition to prevent it from continuing undisturbed. According to World Health Organization, FGM is internationally recognized as a violation of the human rights of girls and women. Regardless, around the world a girl is subjected to FGM every ten seconds and World Vision employees in Kenia and Somalia report a significant rise in victims. The driving force behind the startling campaign is World Vision Finland, a development cooperation organization that focuses especially on the needs and rights of children in developing countries. The campaign was created together with FGM survivors for the International Day of Zero Tolerance for FGM, February 6th. The creative partner behind the idea is TBWA/Helsinki.
Credits Other credits

Designer: Sari Sälemaa

PR Strategist: Saana Simander

Jr. Comms Specialist: Emmi Paajanen

Content Producer: Noora Eskola

Content Trainee: Riina Leinimaa

Account Manager: Jenna Hämäläinen

Account Director: Paula Sonne


Font designer: Eino Korkala

Photography: Anton Sucksdorff

Executive Producer: Kirsi Pärni

FLC: Kasimir Häiväoja

World Vision Finland

Marketing Manager: Hannele Pulliainen

Comms Manager: Anna Pollari

Fundraising Director: Maria Rahikka

Marketing Manager: Oona Rintala

Comms Specialist: Tiina Usvajoki

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