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BMF: Power Like You've Never Seen

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Created by BMF and supported by UN Women Australia, the brand platform and integrated campaign encourages Australians to rethink the face of power and support a new era of female political leadership. It calls on Australians to question traditional representations of power and to urge more women to become political representatives.
Other credits

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Executive Creative Director: Pia Chaudhuri

Senior Art Director: Nadia Ahmed

Senior Copywriter: Ellie Jones

Head of Art & Design: Lincoln Grice

Designer: Alex Kidd

Strategy Director: Rachel White

Account Manager: Lauren Mayne

Head of TV: Jenny Lee-Archer

Production Director: Karen Liddle

Finished Artist: Holly Jones

Creative Services Director: Clare Yardley

Client: Women for Election & UN Women Australia

Women for Election CEO: Licia Heath

Campaign Advisor Simone Bartley, THE BR&ND CO

UN Women Australia CEO: Simone Clarke

Brand Agency: THE BR&ND CO

PR, Social and Influencer Agency: Sefiani Communications

Media Agency: Havas Media

Digital Agency: Apparent

Research Agency: Fifty5Five

Production Company: Sweetshop

Director: Phebe Schmidt

Managing Director: Edward Pontifex

Executive Producer: Greg Fyson

Producer: Tom Davies

1st AD: Will Storr

DOP: Matthew Jenkins, Brad Jarrett

1st AC: Marco Mitchell

Gaff/ Grip: Dan Carr, Tommi Hacker

Art Director: Isabella Connelley, Jade Florence

Art Department Assistant: Anita Shao, Louisa Weichmann, Eve Maxwell, Morgan Massey

Wardrobe: Tanya Mudariki

Make-Up: Georgia Gaillard

Runner: Julia Enter

Executive Producer: Daniel Fry, ARC

Producer: Robyn Cummins, ARC

Editor: Brad Jarrett, Bella Walker

Online Artist: Patrick Campbell

Colourist: Dan Molony

Sound Production: Otis Studios

Music: Otis Studios

Casting Director: Megan Darcy from Nick Hamon Casting

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