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Head & Shoulders: the Head & Shoulders Point of View

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Many people around the world have to deal with dandruff, regardless of their sex, age, or social class. The Head&Shoulders campaign is as simple as changing traditional shots for aerial shots. The Head&Shoulders Point of View is the concept that Del Campo Nazca Saatchi & Saatchi developed through a holistic campaign that included actions at the point of purchase, virals, "homemade" TV spots, unexpected print ads, interactive games and tactical billboards.

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