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Red Nose Day 22: You Have The Power To Change Lives
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Comic Relief, with the help of Dame Joanna Lumley, celebrates the power we all possess to help change lives with the launch of a new campaign to mark the start of the Red Nose Day 2022 campaign. This is the first work created by Leo Burnett London since the agency won the account in March 2021. The campaign is an evolution of Comic Relief's 'Funny is Power' platform, with a strategic shift that puts the nation at its heart and celebrates the many people who play a central role in Comic Relief's annual success. In a marked step change from previous years the campaign idea, ‘You have the power to change lives’, demonstrates that, when it comes to Comic Relief, every single member of the public can make a difference. And it is when we all come together that we make real change. The campaign seeks to get more people involved in Red Nose Day by breaking down how every act adds up, and that every donation will help when it comes to tackling poverty, violence and discrimination. The 60-second launch film heroes some of the many things people can do to get involved whether it be making a donation via the Comic Relief website, fundraising by selling cupcakes in costumes or purchasing an iconic Red Nose, and highlighting the power they have to help change lives just by doing so. The film stars Dame Joanna Lumley – who received her damehood in the latest New Year Honours – serenading people who have got involved in the fundraising efforts to the tune of ‘Lovin’ You’ by Minnie Riperton, all delivered with her trademark comic touch. It was shot by director and writer, Alicia Macdonald, from Missing Link.
DESIGNER: Cat Burrell, Phil Bosher Related
Comic Relief / Red Nose Day: Funny Is Power
Pablo London 
Comic Relief / Red Nose Day: Funny Is Power
Pablo London 
Comic Relief / Red Nose Day: Funny Is Power
Pablo London 
Comic Relief / Red Nose Day: Funny Is Power, 1
Pablo London |
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