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Coursera: Nerves


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Recent trends related to digitization and the future of work are unlocking new job opportunities in high-demand fields for people all over the world. As a result, more of us than ever before are now reconsidering what a career can look like. New work from global online learning platform Coursera, and creative agency, CALLEN, gives people a nudge toward educating ourselves for a better future. The Coursera New Year campaign inspires and builds momentum around listening to your inner voice and celebrates the confidence gained from a great education. One spot launching on Tuesday, “Moving On” opens to a guy at the moment he realizes— through his talking sandwich— that he might be ready for something new. Something better. His inner self, or sandwich, tells him he can get a Masters of Public Health from Michigan, and start a non-profit, “pumping goodness into the world and radiating positivity, like some kind of beautiful pegasus of hope.” Or get a Python certificate from Google and “code so amazing tech wizards would be in awe.” Or, take some paleobiology courses and spend quality time with dinosaur bones. His inner voice encourages him to “unfurl those mighty wings and fly.” A second spot, “Nerves,” takes us on a journey through an internal pep talk with Sarah, between the time her name is called for an interview and when she arrives at the office door. The snappy conversation, set to original compositions from CALLEN, moves to her younger pink-haired self with a beat-up car giving a confident-boosting comment — and then Sarah tells her younger self to dump her deadbeat boyfriend. The voiceover reminds Sarah about all the hard work she’s done to get to this place—from studying on the 10-hour train ride to learning from Duke in the comfort of her home. Every version of herself brought her to this moment, and the voice in her head assures her she can do it. By the time she arrives at the office door, her nerves are gone. Both spots give that voice a new script — one that sounds more like the words we heard in childhood, reminding us that we can do anything.
Credits Other credits

Client: Coursera

Chief Marketing Officer: Kim Caldbeck

Head of Brand & Creative: Stephanie Hale

Consumer Brand Marketing Manager: Iris Wu

Sr. Consumer Brand Marketing Manager: Emily Keller-Logan

Executive Creative Director: Lotenna Enwonwu

Associate Creative Director, Writing: Christopher Watkins

Senior Designer: Grace Boto

Creative Operations Manager: Arianne Richardson

Director of Paid Media: Miriam Lopez

Paid Ads Managers: Ishita Sinha, Ivano Gagge

VP of Consumer Marketing: Rachel Mackenzie

Agency: CALLEN

Founder and Chief Creative Officer: Craig Allen

Managing Director: David Hughes

Head of Strategy: Julianna Simon

Account Supervisor:Payton Brown

Production: Furlined

President: Diane McArter

Vice President: Ben Davies

Director of Production: Jay Wakefield

Set Designer : Agustin Moreaux

Offline: Exile

Editor: Jacob Schulsinger

Executive Producer: Sasha Hirschfeld

Senior Producer: LauRenn Reed

Assist Editor: Anchor Mak

VFX: Jane

Lead Flame Artists: David Parker and West Sarokin

Flame Artists: Renee Tymn, Jesper Nybroe, and Jameson DeSantis

CG team: André Gaspar Valenti and Rui Romano

Head of Production

Ben Sposato

Executive Producer: Rich Rama

Color: MPC

Colorist: Daniel de Vue

Senior Executive Producer: Meghan Lang Bice

Color Producer: Gabriel Wakeman

Colour Production Coordinator: Alex Zhao

Colour Assist: Zack Wilpo

Audio Post: Heard City

Audio Mixer/Sound Designer: Dan Flosdorf

Assistant Engineers: Virginia Wright, Ronnie Stapleton, Seth Brogdon, Chenoa Tarin, Zoltan Monori

Managing Director/Partner: Gloria Pitagorsky

Executive Producers: Sasha Awn, Jackie James

Senior Producer: Liana Rosenberg

Producer : Nick Duvarney

Assistant Producer : Dylan Stetson

Music Company: Walker

Executive Producers: Sara Matarazzo, Stephanie Pigott

Senior Producer: Danielle Soury

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