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Samsung Galaxy S22 Series: Make Nights Epic
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Samsung's newest flagship smartphones, the Galaxy S22 Series launches it newest campaign via Le Truc. The Galaxy S22 Series was announced at Samsung's Unpacked event earlier this month. The new phones are announced with 'Streetlight,' a film about what makes the S22 and S22+ so special. Streetlight tells a story of the streetlights guiding our hero, Javi, through the night, highlighting the connection between the camera's enhanced Nightography features and the personification of the night. Among the new features highlighted in the spot is 'Nightography': the latest camera innovation from Samsung, which enables smoother, brighter, more vivid videos in the dark. These features are front and centre as all video footage used on the phones throughout the film was shot with S22+ devices. This footage is marked with the Filmed #withGalaxy hashtag. The Streetlight film was developed by Publicis Groupe’s creative collective Le Truc, in partnership with the community & Leo Burnett specifically for this work -- a strong example of Publicis Groupe’s Power of One in action. This team also developed S22 Series teaser content, which previewed the launch ahead of Unpacked.
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