Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Radio

Rosemary Health: Rosemary Feels Better


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Audio
Rosemary Health is a personalized online healthcare provider in Australia that allows patients to more easily connect with their health team including doctors, nurses, and pharmacists anytime, anywhere. Too often, the healthcare industry leaves people feeling worse for their interaction with it, not better, but by removing the pain points, Rosemary has made healthcare a healthier, happier experience. An original music track was created for the rebranding and repositioning campaign, with the purpose of making viewers feel better. Using the tagline "Rosemary feels better," an indie-rock band, called ‘Fully Sick’, lists all the ways Rosemary feels better; from the convenience of staying home when unwell to having prescriptions delivered directly to your door. The humorous style is a huge break from typical branding in the category, which isn't very playful by nature. The lighthearted approach also makes it easier to connect with people around difficult or sensitive medical conditions, like acne, hair loss and sexual health. The band’s name ‘Fully Sick’ isn’t just a health term, it’s also common Australian slang for something that’s ‘totally awesome’!
Credits Other credits

Music Composition: Scott Langley

Sound Design & Mix: Simon Lister

Music Producer: Karla Henwood



Media Agency: Wavemaker

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news