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Top 6: March 16th 2022
Interactive
ACT - Alliance Contre le Tabac: #BehindThePackTop 6: March 16th 2022
While prevention messages about the dangers of smoking are well known to young people, few know that 1.3 million children work for the tobacco industry and absorb the equivalent of 50 cigarettes per day through the skin. In order to give a new reason to stop smoking, or never to start, the ACT-Alliance contre le tabac has decided to denounce what is really behind the 3 billion packs of cigarettes smoked in France each year with a Snapchat lens, signed TBWAParis. Thanks to augmented reality and #BehindThePack lens, the messages and visuals of cigarette packs are diverted and give way to the testimonies of children exploited, out of school, sick, because of the tobacco industry. This is a new way to make the younger generation aware of this murderous business, so that each pack in their hands is the last. Behind the pack lies an even more cruel reality, the lives of other young people in danger in the tobacco fields.
Client Managers : Marion Catellin, Sarrah El Fersaoui, Charlotte Dekkers Also best this week |
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