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Web Film
Aiways: Launch of a new icon
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Aiways is a new electric car brand launched in China in 2019. In Israel the brand was launched in an advertising campaign in February 2022. The automotive world is perhaps the most branded field, car logos are icons, we are all used to seeing and recognizing them from a distance. Therefore, it was clear to us that the Aiways logo must play a major role in the brand launch in order to generate interest and curiosity that will lead to identification and differentiation from day one.
Agency: New Tel Aviv The idea was simple: we had made over 25 Brand Id short videos. We had approached creators from varied disciplines: Street Art, comics, art directors, designers with the brief “Unbelievable by Aiways” asking them to take inspiration from the logo design and create fun, interesting, food-for-thought short videos.
Creators: Dede Bandaid, Yoni Goodman, Asaf Hanuka, Guli Silberstein, Ran Slavin, Konstantin Komardin, Gilad Baron, Yael Alrod, Amiel Kestenbaum, Oren Meyuhas, Promotheus Related
Aiways U5: Ant
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