 |
Tv
Barry’s Tea: A Letter to Bahia
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Just in time to mark and acknowledge St Patrick's Day, BBDO Dublin launched today, a new short film for Ireland's hugely popular Barry's Tea, entitled 'A Letter to Bahia', celebrating Irishness through the lens of someone who has moved to Ireland from abroad. The three-minute film is a long-form 'Director's cut' of "Love Letter to the Irish", an ad for Barry’s popular Gold Blend which launched late last year. It is steeped in the familiar sentiments explored over the last 25 years of Barry’s Tea ads showcasing family, friendship, distance and most importantly, moments of connection. Whereas the original 30 second TVC reworked the brand’s traditional letter format to focus on a modern, contemporary Ireland by means of a love letter to the protagonist’s new home, the new film goes further to allow the main character to write to her family in Bahia, Brazil, explaining more about the culture, quirks and customs of the Irish, with which she has fallen in love. Written by Isabel Harvey, Ivona Poljak and Hadi and directed by Hadi for production company Butter, the film is a moving portrait of modern Ireland which stays true to the Barry’s Tea canon whilst presenting the viewer to the brand and highlighting those important moments of connection, consuming Barry’s Tea.
Head of Production/ Agency Producer: Noel Byrne |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
