SATOUR: Live Again (Director's Cut)

If you're looking to be hit in the feels, South African Tourism's new TVC directed by Darling's Zee Ntuli, packs an emotional power punch and brings to life South Africa's very essence of ubuntu, adventure and generosity. The project was shot over eight days with locations covering the contrasting terrains and local flavours of the Western Cape, Mpumalanga, Gauteng, Midlands and Limpopo."When Joe Public invited us to engage on the new Global South African Tourism campaign, we were beyond excited," says Lorraine Smit, Executive Producer and
one half of Darling's founders. “We understood how critical it was that we got this right for the brand after the devastating impact Covid has had on our country’s hospitality and tourism sectors. Zee’s vision is a homegrown story worthy of
platforming South Africa as an unforgettable tourist destination for the international market but it’s also a call to encourage South Africans to explore their beautiful
country again.”

Zee and Darling worked closely with Agency, Joe Public, from the start of the project to workshop a concept and tone that would hit an emotive bullseye with its audience
in its execution. Darling is well-known in the industry for its ethos of collective collaboration and it was this approach to the campaign that made it possible for Zee to successfully capture the spectacular essence of South Africa’s unique local
flavour. Zee also extended Darling’s mandate of radical inclusivity into the TVC by bringing together crew and talent from all corners of South Africa’s provinces, making it an authentically South African production.

The project was shot with a combination of bungee rigs to create a fluid feeling of being in the moment with the lead as she loses herself in her experience amongst the people of South Africa, whilst drone shots were used for scale to capture the vastness of South Africa’s landscapes. “Zee has an innate talent when it comes to storytelling and bringing intimate,
emotional pieces to life,” comments Melina McDonald, Executive Producer and Darling co-founder. “With the DNA of the creative and the brand being so powerful with this job, Zee was able to connect his passion for the human narrative with his love for exploring worlds with scale to truly encapsulate the message of the campaign’s payoff Live Again. We’d also like to thank the incredible South African talent we worked with who were invested in making this project a success.”

Music: Bongiziwe & Sun El Musician @bongeziwemabandla @sunelmusician
Jewellery: Pea @studiopea
Designer: Imprint ZA. @imprint_za
Hair / Masks: Nike Dlova @ninx_indamix
Wardrobe: @neoseratimofammere @naoserati

The Darlings love a challenge, and with a reputation of always delivering above and beyond on Production and Creative, this once again proves that this is the production house and talent to consider if you are keen to shoot in Sunny SA and experience its people and hospitality . (As the Commercial so clearly illustrates)