TV ad: Waka Kotahi – NZ Transport Agency: Mixed Meds

Embed Video

Three-quarters of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on New Zealand roads. Making the unseen causes of harm on our roads visible and visceral.

Medical experts and Emergency Responders are first to unveil the Mixed Meds, unboxing them live on camera. Capturing their raw responses – and prompting them to share their expert advice and harm they’ve seen first-hand.

Category Government
URL https://www.instagram.com/mixeddriving/
Client Waka Kotahi – NZ Transport Agency
Agency Clemenger BBDO Wellington
Production Revolver / The Glue Society
Country New Zealand
Uploaded 25 March, 2022

Credits

Director
Pete Baker
Senior Business Manager
Emma Brown
Chief Creative Officer
Brigid Alkema
Senior Art Director
Steve Hansen
Senior Copywriter
JP Twaalfhoven
Senior Creative
Frances Cooke
Senior Creative
Alex Metson
Producer
Mark Foster
Art Director
Nick Weir
Agency Producer
Christina Hazard
Executive Producer
Pip Smart
Executive Producer
Jasmin Helliar
Senior Producer
Carne Godfrey
DoP
Matt Henley
Strategist
Andrew Graham
Post production
The Glue Society Studios
Editor
Luke Crethar
Casting
Kate McGill Casting
Photographer
Steve Boniface
Retoucher
Becci Manson
Managing Director
Michael Ritchie
Executive Planning Director
Lisa Divett
Colourist
Scott Stirling

Other credits

Client: Waka Kotahi NZ Transport Agency

Senior Manager, Education & Advertising: Lauren Cooke

Senior Marketing Advisor: Nikki Gates

Principal Scientist: Paul Graham

Marketing Advisor: Ryan Stevenson

Head of Business Partnerships: Sally Hooper

Business Team Head: Rachel Turner

Media Agency: OMD

Strategy Director: Jake Firman

Account Director: Mel Falconer

Senior Account Manager: Kirsten Chin

Account Manager Charlotte Eastman

Direction & Product Design: Pete Baker

Concept Artist: Andrea Davis

Model Makers: Human Dynamo

Composition & Sound Design: Stefaan Van Leuven, Franklin Rd.

Audio Producer: Jonathan Mihaljevich

Additional Sound Design: Chris Ward

Waka Kotahi – NZ Transport Agency: Mixed Meds – Would you drive on this?

Gold sponsors

The Best Ad Jobs

Waka Kotahi – NZ Transport Agency: Mixed Meds – Would you drive on this?

Related

Gold sponsors

The Best Ad Jobs