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Top 6: April 6th 2022
Web Film
Hellyers Road: Into the UnknownTop 6: April 6th 2022
Hellyers Road was founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky. Hellyers Road began unconventionally – and this restless spirit still lives on today.The whisky distillery takes its name from the spirit of its location and origins. A physical 'Hellyers Road' once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania – surveyor, cartographer and explorer, Henry Hellyer.
As part of its most recent investment in the brand, Hellyers Road has enlisted international film director, Michael Dole from Daughter to create its new brand film and content, 'Into the unknown'. The film brings to life the story of Hellyers Road's pioneering founders through the parallel journey of a man inspired by a modern day 'Henry Hellyer'. The film follows the journey of his internal and external restlessness and discoveries, amidst the captivatingly raw and remote environment of North-West Tasmania. It captures the brand's restless spirit, fearless pursuit, resilience and burning drive to discover, forever curious. Its relentless drive to take the road less traveled - into the unknown. Hellyers Road is a unique story about the courage to journey into the unknown and beyond, of an independent North-West Tasmanian success story.
Director: Michael Dole @doleydoley Also best this week |
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