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Top 6: April 20th 2022

Ladder: Crocodile

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Top 6: April 20th 2022
The insurtech launches second installment in debut brand campaign, staking its position as the next generation life insurance brand. Ladder, the company offering flexible life insurance in minutes, today released "Crocodile," the second installation of its "So Good" brand campaign - a series of humorous and memorable films built around the unique consumer insight that almost 1 in 2 couples with life insurance joke about taking each other out for the payout. Created in partnership with creative/culture agency FRED & FARID Los Angeles and award-winning director and costume designer Casey Storm (of Spike Jonze and David Fincher credits), the new film stars the Ladder mom unleashing another inventive plot on her beloved husband: this time with the ruse of a romantic parental rendezvous and a little help from a crocodile. Once again, dad escapes the outlandish trap (mostly) unphased, retorting “I’m ok guys!” with his signature happy-go-lucky demeanor. With the continuation of this daring campaign and its innovative digital life insurance product, Ladder is cementing its position as the unavoidable disruptor in life insurance — attracting a new generation of consumers and flipping traditional life insurance rhetoric on its head to create easy and open conversations within families.
Credits Other credits


VP of Marketing: Olivia Borsje

Brand Marketing Manager: Casey Dubie

Director of Communications: Liana Corwin


Account Director: Sarah Silberstein

Strategy Director: Eileen Zhao

Head of Global Communications: Jalila Levesque

Business Affairs Lead: Michelle Fink

Editorial: EXILE

Editor: Matt Murphy

Assistant Editor: Ersin Dogruer

Executive Producers: CL Kumpata, Jennifer Locke

Post Producer: Samantha Axelrod

Company 3 Color

Senior Colorist: Sean Coleman

Senior Color Producer: Matt Moran

Executive Producer Color: Connor Callaghan

Company 3 Finish

Lead Flame Artist: Brian Conlon

Flame Artists: Kelly Bumbarger, Sean Wilson, Cecile F. Tescon

Roto Artists: Pam Gonzales, Marianne Magne

Senior Finishing Producer: Paula S. Jiménez

Executive Producer Finish: Connor Callaghan

Music by Human

Head of Sync and A&R Kamela Anderson

Creative Director Craig DeLeon

Composer Jon Hubbell

Sound Design & Mix: Lime Studios

Mixer: Sam Casas

Executive Producer:Susie Boyajan

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