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Southern Cross: VIS - The Road Safety Collection

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VIS - The Road Safety Collection is an 8-piece couture fashion line and ready-to-wear bandana range that’s designed to raise the profile of the pet road safety issue, and also make pets physically more visible at night around roads.
A collaboration between leading pet insurance provider, Southern Cross Pet Insurance, and Matthew Adams Dolan who’s known for his work with Rihanna, Gigi Hadid and Lady Gaga, VIS is high fashion in daylight, hi vis in car headlights.

Knowing that 99% of people actively ignore insurance, VIS launched on TV like a famous fashion label. The film is inspired by Paris and New York fashion shows - only this time the runways are marked by hundreds of traffic cones, extended zebra crossings and road signs. In lieu of spotlights, car headlights light up the space, interacting with the reflective garments to show off their full high-visibility potential.
Credits Other credits

Art & Directing Collective: The Glue Society

Fashion Designer - Matthew Adams Dolan

Music: Beatworms – Cam Ballantyne

Chief Executive Officer: Catherine Harris

Group Business Director: Simon Mills

Account Director: Zak Murtagh

Client: Bridgette Muir - Head of Product & Marketing

Client: Kristen Gernandt - Marketing Manager

Media Agency: MBM NZ

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