Outdoor ad: Uber Eats: Cow Codes

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To launch Gelato Messina exclusively on Uber Eats, we turned to their exclusive gelato makers: putting jerseys on the jersey cows that produce the farm-fresh milk that goes into every creamy scoop of delicious Gelato Messina. Each ethically-made jersey featured a unique promo code. Passersby had to quickly spot and redeem the codes as the cows wandered in and out of the digital OOH, then redeem the codes on the Uber Eats app for their share in over $350k in discounts and prizes.
Agency: Special

Category Other
Client Uber Eats
Agency Special
Country Australia
Uploaded 14 April, 2022

Credits

Chief Creative Officer
Tom Martin
Chief Creative Officer
Julian Schreiber
Creative Director
Max McKeon
Creative Director
Sarah Parris
Creative
Matt Bladin
Creative
Phoebe Sloane
Assoc Creative Director
Adam Ferrie
Assoc Creative Director
Peter Cvetkovski
Designer
Bella Plush

Other credits

Client: Uber Eats Australia

Marketing Director: Andy Morley

Head of Marketing: David Griffiths

Marketing Manager: Josh Pickstone

Creative Agency: Special Group Australia

Partner & Co-CEO: Cade Heyde & Lindsey Evans

Partner & Co-CCO: Tom Martin & Julian Schreiber

Associate Creative Directors: Adam Ferrie & Peter Cvetkovski

APAC Creative Directors: Max McKeon and Sarah Parris

Creatives: Matt Bladin & Phoebe Sloane

Head of Business Management: Tori Lopez

Business Director: Gill Last

Senior Strategist: Kellie Box

Social Lead: Lachlan Stewart

Social Media Specialist: Sarah Mckie

Designer: Bella Plush

Head of Film and Content Production: Sevda Cemo

Integrated Producer: Steph Wilkinson

Production Manager: Luke Coulson

DOP: David Guest

AC: Jake Reeder

Offline Editor: Scott Walmsley

Online Editor: Fraser Kelton

Colourist: Carve & Stitch

Sound: Smith & Western

Uber Eats: Cow Codes

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Uber Eats: Cow Codes

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