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Top 6: April 27th 2022

Honda: The Vertical Bike

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Top 6: April 27th 2022
Every year, more than 1 million trees are indiscriminately felled in the Peruvian Amazon, which is equivalent to 800,000 professional soccer stadiums, because of the aguaje harvest. This fruit, which stands out for having a high content of vitamin A, grows on palm trees that are usually up to 35 meters high, making it very difficult to reach. That is why cutting down trees is considered the fastest way to get to the fruit. Therefore, Ogilvy Peru devised "Vertical Bike", the first creative solution that simplifies the harvest of aguaje and avoids cutting down trees, contributing significantly to protecting the ecosystem.
Agency: Ogilvy Peru.
Credits Other credits


CEO: Julián Torres

COO: Nicolás Llano

Head of Planning: David Rosazza

Editor: Hector Mezarina, Santiago Herrera

Retoucher: Juan José Martinez

Bike Prototype Development

Vertical Bike prototype development: Axl Baertl

Vertical Bike prototype development: Fernando Leiva Carrera


Second director: Angel Nuñez

Videographers: Franco Bernasconi, Daniel Garate, Ricardo Pigatti

Drone: Daniel Garate, Ricardo Pigatti, Abel Camacho.

Direct Sound: Amador del Solar

Edition & Postproduction: Grecia Studio

Audio & Music: Barba Roja

Client Approval

Client approval: Mónica Polo, Natalia Morán, Carmen Rodriguez

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