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Top 6: May 4th 2022
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V&A Museum: Creativity. It’s What Makes Us Human

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Top 6: May 4th 2022
The V&A has launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promotes the V&A’s permanent collection and encourages the public to explore the abundance of events and content both online and within the museum itself beyond the exhibitions. The two-minute film directed by Georgia Hudson through Park Pictures tells the story of a mannequin encountering incredible art, design and performance inside the museum’s iconic South Kensington site; from fashion and jewellery to photography and sculpture, it’s the boundless creativity within the museum walls that brings our hero to life. As the mannequin, dancer and lead choreographer Max Cookward (BBC Young Dancer 2019, Contemporary Finalist) journeys through the galleries to a haunting soundtrack from artists including FredWave, they meet other dancers along the way and gather energy and momentum as they move together through the empty museum. The film ends with the line: “Creativity – it’s what makes us human.”
Credits Other credits

Planning Director: Claire Strickett

Planner: Cristina Artiz

Project Manager: Sam McGeorge

CEO: Mat Goff

Managing Partner: Tom White

Account Director: Charlie Poole / Rob Jones /Alex Murray

Account Manager: Foula Schanche

Business Affairs: Layla Husted

Legal Counsel: Trine Odin

Media agency: PHD

Media planner: Lauren Port / Ellie Connett

Production

Production Manager: Fred Deedes

Editing Company: Trim

Editor: Paul O’Reilly / Helena Teixeira

VFX Shoot Supervisor: Matt Shires & Will Robinson

VFX Lead Supervisor: Matt Shires

2D Artists: Matt Shires, Will Robinson

3D Artists: Bethan Williams, Guillaume Heussler, Federico Vanone, Sam Osborne, Mike

Battcock

Post Production: Time Based Arts

VFX Producer: Sian Jenkins

Production Assistant: Angie Broomfield

Colourist: Lewis Crossfield

Audio Post Production: Neil Johnson

Audio Post Producer: Jai Durban

Music title: JOY

Music Supervisor/Licensing Manager: Connor Gaffe Williams

Composer: FredWave

Master controlled by: FredWave

100% published by: FredWave

Lead Choreographer: Max Cookward

Assistant Choreographer: Magnus Westwell

Lead Dancer: Max Cookward

Dancers: Tania Dimbelolo / Pierre Bardot / Emma Belabed / Iona McGuire

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