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Ambient
Pfizer: Visible Emergency
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Ogilvy Argentina and Pfizer México have created this #VisibleEmergency. The objective was to raise awareness and encourage vaccination against respiratory diseases. To do this, they designed an ambulance with transparent walls that allows to see what happened inside the vehicle. The ambulance traveled the busy streets of Mexico City, recreating an emergency to show in real time the risk of not being vaccinated.
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