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DoorDash: Toy

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Mastering messes, conquering chaos, and pummeling paperwork. DoorDash can help. DoorDash is showing how it can assist in conquering everyday “stress monsters” with a dance-tastic new campaign from Hard Work Club called “Dancing With My Stress.” It is the Toronto-based agency’s first work for DoorDash since being awarded the account late last year. The campaign brings to life three well-known stress monsters — laundry, paperwork, and the kids’ mess — and shows how taking a dinner (or dessert) break with DoorDash can alleviate the stress of having to prepare a meal. All of the spots were directed by Karim Zariffa of 1stAveMachine, who is well-known for his ability to bring magical scenarios to life without relying on VFX. Soundtracked by the Robyn song “Dancing On My Own,” each spot opens on a DoorDash customer feeling overwhelmed by a household task before them, such as laundry, paperwork or a mass of kids' toys that need to be put away. After showing them placing a DoorDash order, the spot continues with the customer dancing with a physical manifestation of one of the tasks as a Dasher makes his way to their home. The spots conclude with their delivery order being placed at the door and their task miraculously completed as they sit down to enjoy their food.
Credits Other credits

Client: DoorDash

Director Brand Marketing & Creative, Canada: Heather Cameron

Brand Marketing Manager, Canada: Delly Dyer

Senior Brand Manager, Canada: Martine English

Senior Production Manager, Canada: Jodi-Ann Simpson


Partner: Meghan Kraemer

Partner / Creative Director, Design: Christian Buer

Partner / Brand Growth + OPS : Cameron Stark


Canadian Representation: Hesty Reps

Line Producer: Tom Lariviere

Production Designer: Carolyne de Bellefeuille

Costume Designer: Lucien Bernèche

Casting Director: Denise Charest

Editing Facility: School Editing

Editor: Izzy Ehrlich

Assistant Editors: Fiona Alvarez, Zhenya Dolzikov

Executive Producer: Sarah Brooks

Colour Facility: Alter Ego

Colourist: Wade Odlum

Colour Assistant: Ebi Agbeyegbe

VFX / Finishing Facility: Alter Ego

Head VFX/Senior VFX Artist: Darren Achim

VFX Artist: Eric Perrella

VFX Assistants: Jake Hussey, Victoria Gaston

Senior Motion Designer: Edward Deng

Executive Producer: Hilda Pereira

Producer: Elise Beauvais

Music Licensing: Music Rights Clearance

Director of Operations & Accounts : Katie Seline

Song: Dancing On My Own by Robyn

Audio House: SNDWRx

Creative Direction / Sound Design: Didier Tovel

Engineer : Alex Gluch

Assistant Producer: Becca Friesen

Media: Wavemaker

Group Account Director: Lyndsey Rebelo

Associate Director: Laura DeGrace

Media Manager: Anthony Visconti

Media Planner: Emma Lasagna

Media Planner: Christina Andruchiw

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