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Brooklyn Film Festival: Something to Offend Everyone - How to Talk About Brooklyn Film Festival


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Brooklyn Film Festival (BFF) has launched its 25th edition, themed “Unthinkable”, with a campaign created by MullenLowe New York (MLNY) that invites people to keep an open mind and consider thoughts, ideas, and nuances that don’t align with of their own.

The campaign is built around the premise that, if art’s raw, unadulterated honesty has become offensive, then the Brooklyn Film Festival has something to offend everyone.

Inspired by the stereotypical human resources videos that employees nationwide have to
watch every year, we set out to teach prospective festival audience members how to
share what they’re about to see with the rest of the world. Of course, it fails miserably.
Credits Other credits

Client: Brooklyn Film Festival

Executive Director: Marco Ursino

Director of Development: Susan Mackell

Production Manager: Alessandra Cronin



Production Company: SMUGGLER

Director: Randy Krallman

Executive Producers: Patrick Milling-Smith / Brian Carmody / Jaclyn Larson

Head of Production: Alex Hughes

Producer: Ian Blain

Director of Photography: Jeff Kim



Edit: Friendshop

Editor: Ben Suenaga

Assistant Editor: Claire Mai

Producer: Laura Shackleford



Music, Sound Design, Mix: Yessian



Music Supervision (Film):

Music Supervisor: Jonathan Hecht



Color: Company 3



Conform: Method (Film)

Managing Director: Jesse Kurnit

HOP/EP: Tsiliana Jolson

Colorist: Tim Masick

Color Producer: Kevin Breheny

Flame Lead: Kieran Walsh, Margolit Steiner

Jr. Flame: Mark Popham

Flame assist: Michael DeCaprio

VFX Producer: Gwen Frey



Conform: The Mill

Flame Lead: Patrick Dirks

Managing Director: Anastasia von Rahl

Senior Producer: Dave Wein



Design Studio: FOREAL



Media Agency: MediaHub

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