ocean spray: What Will You Do With All That Power?

Ocean Spray Cranberries, Inc., the iconic, innovative player in the food and beverage world, today announces they are breaking with the traditions of the CPG industry with a brand refresh and creative campaign launch. Over the past two years, Ocean Spray became part of the cultural zeitgeist with a viral TikTok movement and saw over 3 MM new consumer households turn to the brand for flavor and health benefits. Now, the 92-years young farmer-owned cooperative is moving consumers to make their own powerful connection to the Ocean Spray brand by unleashing the power of the cranberry. ”What will you do with all that Power?™” uses custom animation to evoke the inherent power of the cranberry, inspired by the farmers, the science, and the history of North America’s original superfruit. Ocean Spray’s multichannel campaign explores the vibrancy, positivity and health benefits of the cranberry, reorienting consumers to think about the immense power contained in this tiny berry. The creative campaign was developed with Ocean Spray’s new creative AOR Lightning Orchard. It was produced and animated by Dress Code, and features TV and digital spots with a voiceover by Bo Hudson, and music by John Also Bennett. KWG Advertising, Ocean Spray’s media AOR, is leading the media planning and buying for the campaign. Creative will be launched across the U.S. in Linear and Streaming TV, Facebook, TikTok, Snapchat, Programmatic Video and YouTube.