L'Oréal Paris: Paywall Down

Part of the StandUp movement, Paywall Down sponsored the reading of reports on the topic in the main titles of Marie Claire, Glamour, GQ, Vogue and O Globo. According to a survey released by the University of Oxford, in 2021, thirty-four million Brazilians do not have access to local journalism. In addition, the study The Truth About a Well World, carried out by McCann Worldgroup, mapped that 90% of Brazilians have already encountered disinformation on social networks. With the aim of providing access to information to readers in general and educating people on the topic, which is considered the #1 problem faced by women and girls worldwide according to Ipsos data, the action increased by 122 million new accesses to the sites and totaled more than 25 million impressions in total. The initiative is part of the global awareness movement “StandUp: against harassment in the streets”, which carries out anti-harassment training developed in partnership with the American NGO Hollaback, recognized for projects and research related to the theme.