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Sprite: Cry


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Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite’s new global campaign was developed by WPP’s Open X, with creative lead by Ogilvy Asia. In a world that’s more heated than ever, Sprite is offering a light-hearted reminder to stay cool in its first-ever global platform launching this week. “Heat Happens” invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying, moments that are part of the fabric of daily life. Influencer engagement, topical social media activation, out-of-home, films and other creative executions will offer humorous-yet-authentic takes on how innocent conversations and innocuous scenarios can escalate quickly. The “Heat Hacks” on-pack reward program enables fans to scan a code for ways to beat the heat of everyday life, whether at home or on the go. “Heat Happens” will roll out in 2022 across North America, Greater China, India, Africa, Europe, A-South Pacific, Korea, the Middle East and Latin America.
Credits Other credits

TCCC

Ibrahim Salim Khan – Sparkling Flavors Category Lead, Greater China & Mongolia

Selwyn Low – Creative Director, Sparkling Flavors, Greater China & Mongolia

Virgilio Antonio Villarroel – Manager Sparkling Flavors Shopper & Customer Content, LATAM

Bassam Qureshi – IMX Lead, Greater China & Mongolia

Elsa Casadevell – Producer

Shrenik Dasani – Senior Global Director, Brand Strategy, Sprite

Pietro Pio Cirsone – Senior Global Director, Creative Strategy, Sparkling Flavors

Tim MacLehose – Global Client Lead (WPP)

Ngoni Gudo – Program Director (WPP)

Arvind Srivastava – CSO (Ogilvy APAC)

Eric Lai – Head of TV (Ogilvy SH)

Katherine Zhang – Senior account director (Ogilvy SH)

Lily Li – Project Director (Ogilvy SH)

Lili Guo – Senior Project Manager (Ogilvy SH)

Antony Hung – GAD (Ogilvy HK)

Production Company: Sweetshop

Director: Damien Shatford

Executive Chairman: Paul Prince

Global CEO: Wilf Sweetland

Global Director of Production: Fiona King

Managing Director / Executive Producer: Laura Geagea

Producer: Katie Kempe

Director of Photography: James Brown

Production Manager: Monique Maree Tourelle

Casting Producer: Guy Campbell

Director Assistant: Scott James White

Production Designer: Michael Iacano

Offline Editor: Luke Haigh

Editor Assistant: Hayden James Weal

Bidding Producer / Post Producer: Stu Giles

Post Producer: Thiti Wongtikul (Fai)

Office Manager: Montakarn Kawkome (Ann)

Accounting Manager: Nuanlaor Rattanawattanathorn (Kimmy)

Post Production: Heckler, Singapore

Managing Director: Richard Mayo-Smith

Executive Producer: Vanessa Thomas

VFX Supervisor: Cody Amos, Fernando Canevaro

Colourist: Billy Wychgel

Online Artist: Fernando Canevaro, Patrick Firmansyah, Sebastien Gombeaud-Saintonge, Keith Seah, Kitson Ong, Abi Santos, Brad Wood, Azreena Ahmad

Music Production, Sound Design & Audio Post: MassiveMusic

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