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Smoking Cessation: Yes Master

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Ursa has brought to life the inner-voice of nicotine addiction through ‘The Master’, a manipulative pack of cigarettes designed to dial up smokers’ resentment of their habit and drive them to seek their doctor’s help with quitting.
Credits Other credits

Specialist Writing: Marlyn Docherty

Strategic Planning: Richard Wylie, Nicky Brugnola

Account Leadership: Vanessa Burrow, Mariana Olliver

Digital Team: Suede

TVC Agency Producer: Chris Ford

Production Company: Luscious International

Director: Richard Gibson

Producer: Andrew Morris

Sound: Nylon

Post Production: Emerald City

Media: Mediacom

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