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HSE: You Never Know
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Core, in collaboration with the HSE, has developed a further public health advertising campaign titled ‘You Never Know.’ Informed by in-depth qualitative studies conducted by Core Research, the campaign is encouraging people to keep up public health behaviours that slow the spread of viruses, like covid-19, and help protect people more at risk from serious illness. While there is less public concern about the pandemic, the campaign encourages the viewer to consider people who are more at risk from covid-19 (approximately 15% of the population). What puts them at risk may not be visible, such as early pregnancy, cancer treatment, on dialysis or a health condition such as diabetes. The new advert shows three people who are at greater risk from covid-19 going about their daily lives, on a train, in a café and at the supermarket. Those around them do not necessarily know that they are at risk. The ad uses everyday signs as the mechanism to reveal the information that these people are at risk and reminds us that we still need to protect them.
Client Partner: Helen O’Rourke Related |
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