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Outdoor
B Honey: B honey Queen Bee Chariot
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Throughout the year, Queen Bees are bred and sent around Australia to maintain top quality hives. They are predominantly sent via the postal system. But due to delays caused by COVID-19, coupled with the increased threat of overheating while being transported, many Queen Bees have sadly been dying in transit.
To combat this issue, B Honey partnered with Silver Top Taxis to create the Queen Bee Chariot - a regal service that picks Queen Bees up sooner and delivers them quicker (in an air-conditioned vehicle) than the usual postal system route, to ensure that they don't die in transit. Agency: Thinkerbell The Queen Bee Chariot is bright purple, to help raise awareness of the issue and B Honey. The Queen Bee Chariot initiative kicked off in February ‘22 through assisting a Wangratta based Queen Bee breeder to transport his bees throughout various locations in Victoria including Echuca and Gippsland.
PR specialist: Hannah Saliba Related
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