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Top 6: June 1st 2022
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Peas Of Heaven: Field of Plant Based Meat

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Top 6: June 1st 2022
The plant-based category is full of lofty promises about saving the world, with brands competing against each other in who's the most serious. Swedish alt-meat brand Peas Of Heaven wants to do the complete opposite in their first-ever brand campaign. In the spot, burgers, meatballs, and sausages are actually growing on fields, just like the green pea - one of the main sources of protein in Peas of Heaven's products. That's the main idea behind the campaign. The campaign was developed in cooperation with agency partner Forsman & Bodenfors.
Credits Other credits

Account Manager: Ewa Edlund

Designer: Christoffer Persson

Planner: Maria Hallenborg

PR-strategist: Julia Samuelsson

Creative Director, Peas of Heaven Creative Dept.: Gustav Johansson

Art Director, Peas of Heaven Creative Dept.: Erik Friemann

Business Club Royale

Postproduction: Ulf Lundén

Media/PR agency: Kontext Media

Assistant Director: Gustav Sundström

Music: Gustav Jennefors

Editor: Alexander Toma

Original Sund: Erik Olsson, Redpipe

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