Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

a2 Milk: Catfish


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
a2 Milk, a licensed brand under Burnaby, BC based Agrifoods Cooperative, is introducing a first of its kind milk campaign to show Canadians that not all milks are equal. Created by agency partner Zulu Alpha Kilo, the star of the digital-first campaign is a dishonest catfish who contrasts the easier to digest benefit of a2 Milk against a humourous, relatable life moment that is anything but digestible. The objective was to disrupt purchasing habits and get people to consider a new brand of milk that helps them feel amazing. In one video, we see a first date set in a coffee shop. The woman is on her phone looking at a dating app comparing her date, the catfish, to his fake dating profile. She realizes that she’s been ‘catfished’, pours some a2 Milk into her coffee and takes a sip to feel better, proving that a2 Milk is easier to digest than being catfished, by a real catfish. The new campaign is rolling out this week across social media platforms, digital video and display.
Credits Other credits

Head of Design: Stephanie Yung

Design Director: Dejan Djuric

Designer: Kevin Sato, Jackman Chiu

Account Team: David Tremblay, Samantha Tang

Planning Team: Heather Segal, Shaunagh Farrelly

Director of Integrated Production: Ola Stodulska

Clients: Danielle Pearson, Ursula Klein, Lindsey Simpson

Media Agency: Zenith

Media Agency Planner: Steve White, Renee Newton, Sean O'Connell

Production

Production House Line Producer: Adrian Cheung

Video Post Facility / Editing Company: Zulubot

Executive Producer: Tom Evans

Head of Production Adam Palmer

Post Production Producer: Sarah Dayus

Editor: Brian Noon

Sound Design: Noah Mroueh

Motion Design: Matt Greenwood

Studio Director: James Graham

Studio Team: Jeanette Downes, Jenny McCraken, Mila Lukezich, Ashleigh O'Brien

Web Developer: Kyle Collins

Transfer: The Vanity

Colourist: Andrew Exworth

Executive Producers: Stephanie Pennington/Katie Oliver

Online: Dan Margules /Asst: Felipe Chaparro

VFX Artist: Dan Margules

Audio Post Facility/Music House: Oso Audio

Audio Director: Harry Knazan

Engineer: Leo Hicks

Producer: Harry Knazan

Executive Producer: Jane Heath

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news