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five:am: Greener Pastures Ep. 1

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Meet Stevie MooQueen, the jealous star of organic yoghurt five:am's first major ad campaign in over three years via The Works, part of Capgemini. Launching this week across TV, outdoor, digital and social, the hilarious series of 15 and 30 second ads depict Stevie attempting to escape her conventional farm for the lush, green grass of the organic farm next door. In the first episode, which debuts today, Stevie MooQueen and her two best friends steal a tractor to attempt to jump over the boundary fence in a spoof of Steve McQueen's thwarted bid for freedom in The 1963 classic The Great Escape. Her envy across the fence shows the disparate differences between organic farming vs conventional dairy farms. Studies have shown that organic farming uses 45% less energy, 20% less water and releases 40% fewer carbon emissions. Not only that, but organic cows are happier and produce healthier milk with higher levels of omega-3 fatty acids.
Credits Other credits

Client: five:am

CEO: Matt Stanton

General manager, marketing: Richard Thayne

Brand manager: Alana Wall


Strategist: Cate Mathers

Creative project lead: Christine Lyall

Head of production: Katie Harper


Co Director: Alan Dickson

Sound: Squeak E. Clean

Media: Slingshot

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