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Puma: Welcome Unbored
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Launched to high school and college basketball players in the US by PUMA, the model was available in many university colors and drew attention on the courts thanks to its advanced stability and cushioning, the famous ANTI SHOCK SYSTEM. The variety of colors captivated a broader population than just those in the basketball community, and spread through American streets from '88 through the early 90s. For the international relaunch, PUMA turned to agency LAFOURMI who created the concept of ''Welcome Unbored''. Bringing together no fewer than 12 ambassadors from different worlds, from athletes to, singers and influencers, the PUMA Fam is setting out on an incredible journey! With the models The Beast, which mixes leather and fake fur, and Slipstream Snake, which imitates snake skin, the model wins over the very demanding Japanese public, and becomes an emblem in the country. In 2021 and 2022, the brand releases the historic model, reinvented, but still with the silhouette that has spanned all these decades. While Slipstream has conquered American and Japanese youth at different times, the brand wants to make it into a leader in its category, and conquer the "Sneaker heads" around the planet. Kids born after 2000 who grew up with the sneaker culture, and who look to icons of the past.
BRAND : PUMA Related |
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