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Puma: Welcome Unbored

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Launched to high school and college basketball players in the US by PUMA, the model was available in many university colors and drew attention on the courts thanks to its advanced stability and cushioning, the famous ANTI SHOCK SYSTEM. The variety of colors captivated a broader population than just those in the basketball community, and spread through American streets from '88 through the early 90s. For the international relaunch, PUMA turned to agency LAFOURMI who created the concept of ''Welcome Unbored''. Bringing together no fewer than 12 ambassadors from different worlds, from athletes to, singers and influencers, the PUMA Fam is setting out on an incredible journey! With the models The Beast, which mixes leather and fake fur, and Slipstream Snake, which imitates snake skin, the model wins over the very demanding Japanese public, and becomes an emblem in the country. In 2021 and 2022, the brand releases the historic model, reinvented, but still with the silhouette that has spanned all these decades. While Slipstream has conquered American and Japanese youth at different times, the brand wants to make it into a leader in its category, and conquer the "Sneaker heads" around the planet. Kids born after 2000 who grew up with the sneaker culture, and who look to icons of the past.
Credits Other credits

BRAND : PUMA

Brand Managers : Benoit Menard, Laurent David, Messilia Ourak

AGENCY

Agency Management : Thibaut Cornet, Céline Jobert

Strategic Director : Jordane Rabute

Client Director : Louis Pierre-Adolphe

Account Manager : Mikael Ramirez

Head of Advertising : Laura Conroy

TV Production and Art Buying : Barbara Vaira

Print Art Directors : Coralie Mapouata-Barlerin & Julien Hablainville

PRODUCTION

Production Director : Adèle Barach

Set designer : Lucie Libotte

Wardrobe : Axelle Gomila

Make-up : Pauline du Manoir

Hair : Manon Cana

POST-PRODUCTION

Post-Producer : Damien Fernandez

Chief Monteur : Antoine Deslandes

Assistant Monteur : Nicolas Macé

Étalonnage : Nicolas Gauthier

VFX

Visual Effects : Mathematic

Line Producer : Claire English

VFX : Daniel Rodriguez

Executive production : Falka

MUSIC :

Producer : Joseph Petitpain

Composer : Senbeï

Sound Design : Samuel Jurkovič

PHOTOGRAPHER : Louise Carrasco

Producer : Adèle Villemin

Production Assistant : Bianca Javogue

CAST :

PRO ATHLETES :

− Neymar Jr

− Romeo Beckham

− Kingsley Coman

− Memphis Depay

− LaMelo Ball

− Armand Duplantis

− Gianmarco Tamberi

ARTISTS AND INFLUENCERS :

− Danna Paola

− Pamela Reif

− Nessi

− Just Riadh

− Imenella

− Don Strapzy

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