Print ad: Klarna: Dream Cheese

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Klarna, the world's leading Retail Bank, announced its very first global shopping event, Dream Deal Days. To launch the campaign, Klarna created a pop-up Dream Shop in Sydney, stocked with everything to help shoppers remember what they truly dreamt of, so they could buy it the next morning. the Dream Shop also served Dream Cheese, a hard cheddar designed to help Aussies kick-start the dreaming process.
Agency: Thinkerbell

Dream Cheese which is high in Tryptophan (an amino acid) can encourage dream recall by up to 70%. Each cheese pack was paired with an exclusiveQR dream catcher code, helping dreamy shoppers unlock deals with the country’s biggest retail brands.