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SYNERGY Organic Kombucha: Begin Within


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The most important marketing tactic for a health-based brand is to convey the feeling you have when you drink their product. GT's Living Food first campaign 'Begin Within', created by creative agency Giant Spoon, highlights the transformative power of Synergy to first-time kombucha drinkers. To illustrate the probiotic health benefit of kombucha, the spot shows flora and fauna overtaking the urban world with each sip of Synergy kombucha — lotus blossoms and vines wrap around telephone poles, creep over pothole speckled streets, and climb up buildings — turning an inhospitable environment into a virtual garden of Eden.
Credits Other credits

Creative Project Manager: Rory Cook

Agency

Co-Founder: Marc Simons

Sr. Integrated Producer: Lisa Mason

Account Director: Jamie Samuel

Production

Managing Director: Nancy Nina Hwang

Animation: JANE Studios + Nozon Animation Studio

Head of Production: Ben Sposato

EP/Head of Sales: Jane Brockman

Music, sound design and mix: Zelig Sound

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