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VEGEMITE: Letter to the Queen
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Next year, VEGEMITE is having a big birthday. So, like any iconic Aussie, it feels only right that VEGEMITE should expect to hear from the Queen when it hits the hundo!
But on the off chance Her Majesty didn’t have us on her list, we wanted to get in early with a request for a 100th Birthday letter. That’s why we launched an international out of home campaign, to target just one, very regal pair of eyes. VEGEMITE branded trucks drove the streets of London with a gentle reminder about our upcoming 100th. Then we put pen to paper ourselves, with a direct letter to Her Majesty, stating that a letter in 2023 would be a perfect way to toast to a whole century of breakfasts, lunches and high teas.
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